oops lab

We build websites,
software, and
smarter ways to work.

AI automation, custom software, and websites. Built by Alex and Ian, from the first conversation to the final detail.

Made to work. Built to last.

We help businesses put better technology to work.

AI & automation

Connect your tools, streamline routine work, and build useful AI agents that fit the way your team already works.

Websites & SEO

Thoughtful websites built for speed, clarity, and discoverability, with technical SEO in the foundation.

Custom software

The tools and integrations your business actually needs, from a missing connection to a full internal app.

A few ways we can help.

Different businesses. Different needs. Thoughtful solutions.

Website design

A website that fits your business. Explore three ways the same content can take shape.

Northline

Space to think. Room to grow.

Thoughtful spaces for the way you live and work.

Get in touch
Website concept Classic layout

AI workflow automation

Connect your tools, let AI prepare the work, and keep a person in control.

Inquiry receivedWebsite form Ready
Draft a replyUnderstand the request Waiting
You approveReview before anything goes out Waiting
Send replyAfter approval
Update CRMAfter approval

Example: a website inquiry becomes a reviewed reply and a new CRM contact.

Automation example

An interactive illustration. No email is sent and no tools are connected.

AI document search

Ask a question about your documents. Get an answer with the source right beside it.

Team member 10:27 AM

Where is our onboarding checklist?

Assistant 10:27 AM

Start with a welcome email, account access, and the team handbook. Then arrange a first-week check-in.

Onboarding checklistSource: Sample team handbook

Before day one, send the welcome email, set up accounts, and share the team handbook. Schedule a first-week check-in and assign a buddy.

AI search example

Preset answers from a sample handbook, not a live AI search.

From the first conversation to the final detail.

A clear, collaborative process that keeps your goals in focus and your project moving forward.

  1. 01

    Understand

    We take the time to learn about your business, your goals, and the problems you want to solve.

  2. 02

    Build

    We design and develop a solution that fits, keeping you involved along the way.

  3. 03

    Refine

    We iterate, test, and polish until it’s working the way it should.

Two developers.
Direct collaboration.

Work directly with Alex and Ian, the developers who plan and build your project.

  • Alexandre Vasconcelos

    With a background in technology consulting, Alex works across AI, enterprise software, and cloud systems. His experience spans software architecture, data engineering, and technical leadership.

  • Ian Matlak

    Ian’s background brings together full-stack engineering, user experience, and product development. He has experience leading development teams and working across web technologies and applied AI.

What would you like
to build?

Tell us a little about your business and what you have in mind.

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